Cash and markets
Markets are analysed as part of cash feasibility, a step related to the broader analysis of the different response options, needed to inform which type of assistance should be provided to meet the needs of those affected by crisis (cash, vouchers, goods, services or a combination of these). Market analysis will also ensure we follow the principle of do no harm in our responses. Shipping food and non-food items from abroad can severely disrupt the local market and put traders out of business so where goods are available on the local market with sufficient quality and quantity, CVA can allow people to purchase these directly and without delay.
© IFRC/Moustapha Diallo
A thorough understanding of market actors and dynamics is also essential to the monitoring and evaluation phase of any activities implemented, be them in kind or through CVA.
Learn more about Cash and Markets below and/or attending a practical “Market Assessment and Analysis Training” (MAAT), to build the skills of all staff and volunteers involved in Market Analysis.
> Click here to find key resources
12 May 2022
Cash community for the Red Cross and Red Crescent Movement
Type:
GuidanceOrganization:
IFRCWithin the International Red Cross and Red Crescent Movement our work on cash is guided by the Cash Peer Working Group (CPWG), a body of technical advisers who collaborate on…
16 December 2020
Analyse de marché pour orienter les interventions EcoSec dans la Région du Nord – Burkina Faso, Programme EcoSec
Type:
ToolOrganization:
ICRCFrench version of a market analysis study, to address EcoSec interventions in the Northern region of Burkina Faso.
16 December 2020
Analysis of the small-scale fisheries market system in Aden: rich fisheries, poor fishing communities, Yemen – Economic Security Programme
Type:
ToolOrganization:
ICRCThis document reports on main findings related to the small-scale fisheries market analysis in Aden, and gives strategic recommendations to the ICRC delegation in Yemen.
1 July 2020
Tip sheet: Conducting Market Assessment and Analysis during COVID-19, adapting the RAM/MAG
Type:
Tip sheetOrganization:
Cash Helpdesk, Cash HubThis document is dedicated to guiding national societies on how to conduct maket assessment and analysis during COVID-19, specifically highlighting how to adapt RAM/MAG. This guidance has been written so…
1 July 2020
Tip sheet: Safer market Access during COVID-19
Type:
Tip sheetOrganization:
Cash Helpdesk, Cash HubThis guidance is written for National Societies in order to help them advocate to local authorities to ensure safe market access for all actors, during COVID-19.
1 June 2020
Market Place Setup Guide
Type:
ToolOrganization:
Cash Helpdesk, Cash HubThis tool offers guidance for National Socieities on advocating for COVID-19 sensitive strategies to support markets to recover and function.
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