Cash and Markets

Markets are analysed as part of cash feasibility, a step related to the broader analysis of the different response options, needed to inform which type of assistance should be provided to meet the needs of those affected by crisis (cash, vouchers, goods, services or a combination of these).  Market analysis will also ensure we follow the principle of do no harm in our responses.  Shipping food and non-food items from abroad can severely disrupt the local market and put traders out of business so where goods are available on the local market with sufficient quality and quantity, CVA can allow people to purchase these directly and without delay.  

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© IFRC/Moustapha Diallo

A thorough understanding of market actors and dynamics is also essential to the monitoring and evaluation phase of any activities implemented, be them in kind or through CVA. 
Learn more about Cash and Markets  below and/or attending a practical "Market Assessment and Analysis Training" (MAAT), to build the skills of all staff and volunteers involved in Market Analysis.

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19 Oct 2019

Type: Tool

Organisation: Kenya Red Cross, British Red Cross

This assessment of feasible livelihoods interventions for Modogashe and Sericho are part of the Ending chronic hunger project, and includes a market analysis of the selected value chain.

  • Cash and Markets

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01 Jun 2019

Type: Tool

Organisation: RCRCM

This document builds on the general premise that Logistics should support market analysis, offering a more detailed overview of how programme and logistics collaborate, and sharing information on who does what while clarifying some terminology linked to Markets. It should be used in conjunction with the RACI.

  • Cash and Markets

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01 Mar 2019

Type: Research

Organisation: Philippine Red Cross, American Red Cross

Pre-crisis analysis of the rice and coconut lumber market systems in the context of Uswag Pa Leyteño (UPL), a two year development program operating in four Leyte province municipalities affected by super typhoon Yolanda.

  • Cash in emergencies
  • National society cash readiness
  • Asia-Pacific

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01 Jan 2019

Type: Tool

Organisation: RCRCM

Short overview of main concepts that explain the 'What', 'Why', 'Who', 'How' and the 'Vision' for Markets assessment and Analysis.

  • Cash and Markets

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02 Nov 2016

Type: Tool

Organisation: Nepal Red Cross Society

This market assessment was conducted in two areas of the Siraha district which are both periodically affected by floods due to overflow of the Kamala River.

  • Cash and Markets

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02 Nov 2016

Type: Tool

Organisation: RCRCM

This rapid assessment on local markets in Les Irois and Ainse d’Hainault, has been created to support a better risk informed response following Hurricane Mathew which hit Haiti between 04 - 06 October 2016.

  • Cash and Markets

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