Cash and markets
Markets are analysed as part of cash feasibility, a step related to the broader analysis of the different response options, needed to inform which type of assistance should be provided to meet the needs of those affected by crisis (cash, vouchers, goods, services or a combination of these). Market analysis will also ensure we follow the principle of do no harm in our responses. Shipping food and non-food items from abroad can severely disrupt the local market and put traders out of business so where goods are available on the local market with sufficient quality and quantity, CVA can allow people to purchase these directly and without delay.

© IFRC/Moustapha Diallo
A thorough understanding of market actors and dynamics is also essential to the monitoring and evaluation phase of any activities implemented, be them in kind or through CVA.
Learn more about Cash and Markets below and/or attending a practical “Market Assessment and Analysis Training” (MAAT), to build the skills of all staff and volunteers involved in Market Analysis.
> Click here to find key resources
11 January 2024
ICRC Economic Security: supporting income & markets in conflict-affected communities
Type:
VideoOrganization:
ICRCFunctioning market systems are a critical enabler for all forms of economic activity, providing essential goods and services during times of crisis. In recent years, EcoSec teams have strengthened their…
28 September 2023
Fodder Value Chain Analysis report: Ethiopia
Type:
ReportOrganization:
ICRCThis report details findings from a value chain analysis conducted in Oromia, Ethiopia
28 September 2023
What is Market Based Programming?
Type:
VideoOrganization:
British Red Cross, ICRC, ICRCMarkets play a crucial role in people’s lives – after a crisis or disaster strikes it can be harder for people to maintain their livelihoods or access essential commodities. When…
16 March 2023
Minimum Expenditure Basket Methodology and Analysis for Türkiye Earthquake Emergency
Type:
ReportOrganization:
IFRC, Turkish Red Crescent (Türk Kızılay), WFPThis report, compiled by Turkish Red Crescent (TRC) and International Federation of Red Cross and Red Crescent (IFRC) alongside WFP, presents a Minimum Expenditure Basket (MEB), calculating monthly cost to…
2 March 2023
Kahramanmaraş Earthquake: Rapid Market Assessment
Type:
ResearchOrganization:
IFRC, Turkish Red Crescent, Turkish Red Crescent (Türk Kızılay)This rapid assessment aims to understand the current market conditions after the February 2023 Kahramanmaraş Earthquake, identifies the most critical needs, and assesses the potential impact of the crisis on…
23 January 2023
Present and Engaged: How the ICRC responds to armed conflict and violence in cities
Type:
ReportOrganization:
ICRCThis document provides an overview of International Committee of the Red Cross (ICRC)’s experience in responding to the impact of war and violence in cities and recommends areas for humanitarian…
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