Cash and markets
Markets are analysed as part of cash feasibility, a step related to the broader analysis of the different response options, needed to inform which type of assistance should be provided to meet the needs of those affected by crisis (cash, vouchers, goods, services or a combination of these). Market analysis will also ensure we follow the principle of do no harm in our responses. Shipping food and non-food items from abroad can severely disrupt the local market and put traders out of business so where goods are available on the local market with sufficient quality and quantity, CVA can allow people to purchase these directly and without delay.
© IFRC/Moustapha Diallo
A thorough understanding of market actors and dynamics is also essential to the monitoring and evaluation phase of any activities implemented, be them in kind or through CVA.
Learn more about Cash and Markets below and/or attending a practical “Market Assessment and Analysis Training” (MAAT), to build the skills of all staff and volunteers involved in Market Analysis.
> Click here to find key resources
1 July 2020
Tip sheet: Safer market Access during COVID-19
Type:
Tip sheetOrganization:
Cash Helpdesk, Cash HubThis guidance is written for National Societies in order to help them advocate to local authorities to ensure safe market access for all actors, during COVID-19.
1 July 2020
Tip sheet: Conducting Market Assessment and Analysis during COVID-19, adapting the RAM/MAG
Type:
Tip sheetOrganization:
Cash Helpdesk, Cash HubThis document is dedicated to guiding national societies on how to conduct maket assessment and analysis during COVID-19, specifically highlighting how to adapt RAM/MAG. This guidance has been written so…
1 June 2020
Market Place Setup Guide
Type:
ToolOrganization:
Cash Helpdesk, Cash HubThis tool offers guidance for National Socieities on advocating for COVID-19 sensitive strategies to support markets to recover and function.
2 November 2019
Pre-crisis Market Assessment in Siraha district
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ToolOrganization:
Nepal Red Cross SocietyThis market assessment was conducted in two areas of the Siraha district which are both periodically affected by floods due to overflow of the Kamala River.
19 October 2019
Livelihoods assessment and shoats’ markets analysis Modogashe (Garissa) and Sericho (Isiolo)
Type:
ToolOrganization:
British Red Cross, Kenya Red CrossThis assessment of feasible livelihoods interventions for Modogashe and Sericho are part of the Ending chronic hunger project, and includes a market analysis of the selected value chain.
1 June 2019
Market Assessment and Analysis Principles
Type:
ToolOrganization:
RCRCMThis document builds on the general premise that Logistics should support market analysis, offering a more detailed overview of how programme and logistics collaborate, and sharing information on who does…
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